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Mental Health Awareness Month (1) 1

Mental Health Awareness Month

Therapy Brands Appoints Carter Adkinson as Chief Sales Officer to Drive Growth

BIRMINGHAM, Ala., October 18, 2023 — Therapy Brands, a leading practice management software provider, is pleased to announce that Carter Adkinson has joined the company as the chief sales officer. In this new role, Carter will drive the company’s revenue and growth strategy, foster collaboration, and oversee sales and business development activities.

“Carter’s extensive experience in driving sales and fostering strong relationships make him a perfect fit for Therapy Brands as we continue our mission of providing innovative solutions to mental and behavioral health professionals,” said Jeffrey Shoreman, Chief Executive Officer, Therapy Brands. “His exceptional leadership skills and understanding of the technology and healthcare environment will help us solidify our growth and strategic vision for the future.”

Prior to this role, he most recently served as executive vice president, business solutions and sales at Inovolan, where he led their most significant business unit focused on healthcare payers. Before Inovalan, he led a team of sales professionals at Relias Learning after holding sales and leadership positions for more than 17 years at IBM.

“I am incredibly honored to join Therapy Brands and be a part of an organization dedicated to enhancingthe accessibility and quality of mental healthcare,” said Carter Adkinson, Chief Sales Officer, Therapy Brands. “I look forward to leveraging my experience and expertise to further strengthen Therapy Brands’position in the market and drive impactful growth.”

About therapy Brands

Therapy Brands provides practice management solutions to over 30,000 therapy practices with their flagship products TheraNest, WebABA, Catalyst, Fusion, Procentive, TenEleven, and EchoVantage. The company fosters its mission-driven culture through leadership programming, education, volunteerism, and diversity and inclusion initiatives. Current and aspiring leaders are given opportunities to further enhance their skills through Therapy Brands’ Leadership Academy and Emerging Leaders Program, and all employees have opportunities to develop their skills and increase career opportunities through cross-functional initiatives such as our mentor program, brand ambassadors, and thrive events.(

Media Contact:
Nicole Lininger  or 724-601-0337



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