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Mental Health Awareness Month

OptimizeRx Extends Exclusive Partnership with ePrescribing Leader Therapy Brands

Innovative best-in-class technology solutions continue to offer HCPs a seamless prescribing experience within the EHR workflow

ROCHESTER, Mich. – September 20, 2022OptimizeRx Corp, a leading provider of point-of-care technology solutions helping patients start and stay on therapy announced a renewed exclusive partnership agreement with Therapy Brands, leveraging their NewCrop solution, a leading electronic prescribing service trusted by hundreds of EHRs nationwide.

The new agreement is an extension of the exclusive partnership between Therapy Brands and OptimizeRx initiated in 2019. The agreement gives NewCrop’s ePrescribing platform unparalleled access to innovative resources for healthcare professionals (HCPs) via the OptimizeRx Therapy Initiation and Persistence Platform, which provides the most comprehensive diagnosis support, affordability, access, and adherence resources.

“Therapy Brands is excited to renew this exclusive arrangement, which has been beneficial to both NewCrop and OptimizeRx customers,” said Kelley Blair, Chief Operating Officer, Therapy Brands. “Both Therapy Brands and OptimizeRx are focused on forward-thinking development of digital solutions that help streamline workflows and provide valuable information to patients.”

“We continue to see great benefit in this partnership and are enthused that we’re extending this exclusive agreement,” commented Steve Silvestro, Chief Commercial Officer, OptimizeRx. “It is a testament to the pioneering mindset of both of our companies in continuing to strengthen HCP access to valuable treatment information and resources for themselves and their patients. The expansion of this alliance further cements our leadership in contextual point-of-care HCP messaging as we consistently leverage an increasing number of touchpoints throughout the patient journey with our best-in-class platform.”


About Therapy Brands

Therapy Brands is a leading healthcare IT partner for mental, behavioral, and rehabilitative therapy. Their electronic prescribing solution, NewCrop, has been deployed in a wide range of EHRs and medical networks since 2003. The company’s user interface allows for rapid installation of fully expedited e-Prescription networking, lab integration, secure messaging, registry reporting, DEA-compliant EPCS audit, and more.

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