BIRMINGHAM, Ala., January 17, 2024 — Therapy Brands, a leading practice management software
provider, is pleased to announce the appointment of two key executives to their leadership team.
Kimberly Sisnett has joined the company as the Chief People Officer, and Bas Brukx has joined as the
Chief Financial Officer.
As the Chief People Officer, Kimberly will lead the human resources and talent management functions,
ensuring that Therapy Brands continues to attract, develop, and retain top talent. With a proven track
record in creating positive workplace cultures, she will continue to build and foster an environment of
employee engagement. Kimberly joins us from Waystar, where she served as the Chief People Officer,
developing and driving enterprise strategy focused on talent management, talent acquisition, learning
and development, organizational performance, and business partnerships. Before Waystar she served as
a change agent and strategic business partner, as the Senior Vice President, Human Resources,
Americas, at NTT, LTD.
“I am thrilled to be part of the Therapy Brands team, a company whose mission is to expand access to
quality therapy and mental healthcare,” said Kimberly. “I look forward to working with the team to
cultivate a workplace that empowers our team members to succeed.”
“We are delighted to welcome Kimberly as our new Chief People Officer and Bas as our Chief Financial
Officer. Their wealth of experience and strategic acumen will be invaluable assets as we continue to
innovate through cutting-edge solutions,” said Jeffrey Shoreman, Chief Executive Officer, Therapy
Brands.
Bas Brukx, the newly appointed Chief Financial Officer, will be responsible for overseeing the financial
strategy and growth of Therapy Brands. He has almost 30 years of experience of successfully growing
companies in the technology industry. He joins Therapy Brands from Allego, where he served as the
Executive Vice President and Chief Financial Officer, and helped transform the company as they
embarked on the next growth phase. Before Allego, he was the Chief Financial Officer for Clarabridge, a
leading provider of AI-driven conversational analytics and experience management, which he led
through a $1B+ strategic sale.
“This is a great time to join Therapy Brands and support its mission,” said Bas. “I am very excited to build
on the momentum Therapy Brands has gained in recent years and look forward to contribute to the
continued overall success of the company in the future.”
About Therapy Brands
Therapy Brands provides practice management solutions to over 30,000 therapy practices with their
flagship products TheraNest, WebABA, Catalyst, Fusion, Procentive, TenEleven, and EchoVantage. The
company fosters its mission-driven culture through leadership programming, education, volunteerism,
and diversity and inclusion initiatives. Current and aspiring leaders are given opportunities to further
enhance their skills through Therapy Brands’ Leadership Academy and Emerging Leaders Program, and
all employees have opportunities to develop their skills and increase career opportunities through cross-
functional initiatives such as our mentor program, brand ambassadors, and thrive events.
(www.therapybrands.com)
Media Contact:
Nicole Lininger,
Director Strategic Communications
nicole.lininger@therapybrands.com or 724-601-0337