At Therapy Brands, we help therapists expand their community impact and simplify their daily routines.  We believe in the power of technology to enhance care delivery, but only when it is used responsibly and ethically. With Augmented or Artificial Intelligence (AI) advancing in ways that can add value to your practice, we are committed to applying it thoughtfully, safeguarding privacy, ensuring fairness, and keeping you in control every step of the way.

As we design solutions and product features that incorporate AI, we pledge to do so in accordance with certain principles based on the U.S. Department of Health & Human Services.  We want to make it easier to care for your clients and community, but we will never compromise on these standards.

Our Principles of Responsible and Ethical AI

1. Safety and Security
   Your clients and community trust you, and you can trust us.  Therapy Brands adheres to the highest security standards, including HIPAA compliance, to protect health information.  We never use client data to train AI models, ensuring Protected Health Information (PHI) remains secure and confidential.
   
   
2. Privacy
   We understand the importance privacy plays in client trust. At Therapy Brands, client privacy is at the heart of any AI innovation.  Any use of PHI requires express prior consent and will never be used beyond its intended and stated use.
   
   
3. Fair and Impartial:
   AI should work for everyone, regardless of practice size or specialty. Therapy Brands is committed to designing AI solutions that are equitable, unbiased, and tailored to the diverse needs of therapists and clients.  We recognize the potential for bias in AI models, and we work to mitigate its effects.
   
   
4. Transparent and Explainable
   We believe you deserve full visibility into how AI supports your work and that you should be able to understand how data is being used and how AI systems make decisions. All AI-generated content is clearly labeled, and we explain how our tools are designed to assist you. We never adopt AI for its own sake, but rather only where it provides efficiency, accuracy, or other benefits that we could not otherwise offer.
   
   
5. Responsible and Accountable through Human Oversight
   AI is never the decision maker, you are.  Our tools are designed to complement your clinical and operational expertise, giving you the final say in all such decisions.  We help you understand what the AI does and does not do through training sessions, documentation, or other means.
   
   
6. Robust and Reliable
   We are committed to listening to our users and stakeholders, and we have a process in place to quickly identify and address any concerns. This helps ensure our AI tools remain reliable, safe, and continue to meet the needs of therapists and their clients. We have created an AI governance framework under our Compliance & Security Council that you can contact directly at compliance@therapybrands.com.
   
   
7. Empowering Therapists
   Our AI solutions are here to support you, not replace you. From simplifying workflows to surfacing actionable insights, we ensure that you remain in control of every decision and outcome. We use AI to streamline documentation, surface insights, and reduce administrative burdens, freeing you to focus on client care rather than administrative tasks. Through AI we empower you to make sound decisions in accordance with your own goals and values.
   
   

Looking Ahead: Our Commitment to You

The field of AI is rapidly evolving, and we are committed to staying at the forefront of responsible innovation. As we continue to integrate AI into our solutions, we remain dedicated to upholding these principles, engaging with our stakeholders, and adapting to emerging standards. Our ultimate goal with AI is to accelerate our impact through healthcare solutions that inspire confidence, protect privacy, and improve outcomes.