Therapy Brands Acquires NewCrop, Adding e-Prescribing Capabilities to Brand Solutions

Acquisition positions Therapy Brands as a leader in e-prescribing capabilities for the mental and behavioral health industry

Therapy Brands, a leading software provider for the mental and behavioral health industry, today announced it has acquired NewCrop, a company that offers a variety of integrated e-prescribing services and support for the complete prescribing process. The acquisition of NewCrop gives Therapy Brands access to e-prescribe functionality, which is expected to become increasingly prevalent in the mental and behavioral health industry.

“NewCrop’s premier e-prescribe solutions save practitioners time by simplifying the process of prescribing medications through electronic submissions, allowing access to real-time data that will help them make decisions quickly,” said Kimberly O’Loughlin, CEO of Therapy Brands. “The acquisition of NewCrop will enable Therapy Brands to expand its end-to-end solution set to include electronic prescriptions and medication management. We are excited to invest in NewCrop’s e-prescribe capabilities to better serve our EHR customers.”

Founded in 2003 by two industry veterans, NewCrop has 15 years of experience delivering industry-leading capabilities in e-prescribing, including  integrated e-prescribing services that help practitioners streamline the prescribing process and make it safer for patients. Offered as add-ons to existing Electronic Health Records (EHRs), these solutions include e-prescribing for controlled substances, real-time benefit information, electronic prior authorization, decision support and access to medication history. 

“The opportunity to offer our e-prescribing services to Therapy Brands’ customer base is an exciting proposition for us,” said Dr. Lawrence Susnow, President and Chief Medical Officer of NewCrop. “With growth expected for e-prescribing solutions in the mental and behavioral health segment, we are looking forward to working as a part of the Therapy Brands team to bring these capabilities to providers while working to continuously improve our technology and solutions.”


About Therapy Brands: At a time when both topics of mental health and digital connectivity are at the forefront of the cultural conversation in the U.S., Therapy Brands is equipping tens of thousands of practitioners to effectively address the mental and behavioral needs of some of the country’s most vulnerable populations. Through fully integrated practice management and EHR solutions provided by Therapy Brands, mental and behavioral healthcare providers are able to improve patient quality of care and support better health outcomes for those they serve. Therapy Brands is headquartered in Birmingham, AL and employs more than 500 people nationally. Click here to see how our software solutions can serve you.